Birds of Paradise Rewards – Terms & Conditions
1. General Terms
1.1. Birds of Paradise Rewards is a customer loyalty and reward programme (“Membership Programme”) operated under Birds of Paradise Gelato Boutique (“Brand”) by Aesopica Pte Ltd (“Company”), and is available to individuals who meet the requirements and have successfully enrolled in the Membership Programme (“Members”). The Company reserves the right to change the name of the Membership Programme &/or the technology used to host the Membership Programme (“Rewards Platform”) at any time, with or without notice.
1.2. By participating in the Membership Programme, Members agree to accept and be bound by the Terms and Conditions (“T&C”) of the Membership Programme, which T&C for the avoidance of doubt may be stated herein or in any other communication of the Membership Programme. The Company reserves the right to amend or update these T&C at any time, with or without notice.
1.3. The Membership Programme is valid in Singapore at the physical boutiques and online boutique (www.birdsofparadise.sg) of the Brand, except for the physical boutique located at Jewel Changi Airport (“Jewel”). The Membership Programme is not valid for transactions made on third-party delivery / marketplace platforms, by direct email / chat ordering from the Company, and at other locations / platforms that may be designated by the Company at its sole discretion.
2. Eligibility & Enrolment
2.1. Membership is available to individuals aged 18 and above.
2.2. To participate in the Membership Programme, individuals must sign up as a Member for the Membership Programme and maintain a user account on the designated Rewards Platform &/or other designated platforms.
2.3. The Member warrants that all information and personal data submitted in application for the Membership Programme is accurate and true; and agrees to the collection and use of personal data in accordance with the Company’s Data Privacy Policy.
2.4. On the date of successful enrolment (“Join Date”), Members will receive confirmation of the same and access to the benefits &/or obligations of the Membership Programme (“Membership”).
3. Membership Benefits
3.1. The benefits of the Membership Programme (“Benefits”) refer to the ability to belong to a membership tier; to earn points; to redeem rewards using points; to receive perks (e.g. gifts, treats, savings, vouchers, privileges); and other benefits not stated herein but to be determined solely by the Company.
3.2. All Benefits are subject to their own T&C, and cannot be used together with other vouchers, rewards, promotions, offers or discounts, unless otherwise stated.
3.3. Benefits that are offered with an expiry date shall be utilised before the expiry date, failing which they will be forfeited; there will be strictly no extension of the expiry date, nor compensation for the forfeiture, unless otherwise stated.
3.4 All Benefits are strictly non-replaceable and non-transferrable, unless otherwise stated; the Member is solely responsible for his Membership and the utilisation of his Benefits, and the Company shall not be responsible for any unauthorised use of the same.
3.5. All Benefits cannot be exchanged for cash, whether in part or in whole.
3.6. The Company reserves the right to deny the utilisation of any or all Benefit(s) by any Member for suspected misuse, abuse or fraud, among other reasons, of the Membership Programme at its sole discretion.
3.7. The Company reserves the right to amend, update &/or withdraw any or all Benefit(s), or part thereof, at any time at its sole discretion, with or without notice.
4. Membership Tiers
4.1. The Membership Programme consists of three tiers of Membership (Bronze, Silver, and Gold) that each carry their range of Benefits. To upgrade into / remain at any given tier, Members must achieve a Minimum Annual Spending Requirement (“MASR”).
4.2. The MASR defines the minimum cumulative spending that is achieved over a period of 12 months (“12-month Period”). In the first year of Membership, the 12-month Period starts from the Join Date.
4.3. On the last day of the 12-month Period (“Tier Anniversary Date”), if a Member achieves the MASR for his existing tier, the Member will automatically be kept at his existing tier; if a Member does not achieve the MASR for his existing tier, the Member will automatically be moved into a lower tier that corresponds with the level of his spending. For subsequent years of Membership, the 12-month Period restarts on each Tier Anniversary Date.
4.4. Within a 12-month Period counted from the Join Date or Tier Anniversary Date (whichever is applicable), on the date that a Member achieves the MASR for a higher tier (i.e. Silver), the Member will automatically be moved into that higher tier (“Upgrade-to-Silver Date”). At the end of the 12-month Period counted from the Join Date or Tier Anniversary Date, if the Member has not achieved the MASR for an even higher tier (i.e. Gold), then the Upgrade-to-Silver Date will automatically become the Tier Anniversary Date, from which subsequent 12-month Periods will be counted.
4.5. Within a 12-month period counted from the Join Date or Tier Anniversary Date (whichever is applicable), on the date that a Member achieves the MASR for a higher tier (i.e. Gold), the Member will automatically be moved into that higher tier (“Upgrade-to-Gold Date”). The Upgrade-to-Gold Date automatically becomes the Tier Anniversary Date, from which subsequent 12-month Periods will be counted.
4.6. The Company reserves the right to amend the MASR, the 12-month Period, the Tier Anniversary Date, and the Benefits of each tier at any time at its sole discretion, with or without notice.
5. Earning Points
5.1. Accumulation
5.1.1. Members may earn points on Net Eligible Spending made at the physical boutiques and online boutique (www.birdsofparadise.sg, including the purchase of subscription items) of the Brand (except for the physical boutique located at Jewel), at the prevailing spending-to-points rate for the respective Membership Tiers.
5.1.2. For eligible transactions discounted by or partially paid by Physical Vouchers, Online Gift Cards, and any other value-bearing token as designated by the Company at its sole discretion, points may be earned only on the net payable amount (rounded down to the nearest whole Singapore dollar) after deducting the discount &/or the partial payment (“Net Eligible Spending”).
5.1.3. Members may earn points by performing actions (e.g. Refer a Friend, Bring Your Own Bag) that have been ascribed points in the Membership Programme.
5.1.4. Points earned are capped at 250 Points per transaction per day. Notwithstanding the cap on Points, the Net Eligible Spending incurred will continue to contribute to the MASR towards upgrade of Membership Tier.
5.1.5. On the Member’s birthday month, the first purchase made in the birthday month will earn 2x Points, i.e. twice the number of points as would otherwise have been earned in a regular transaction. The first purchase is made at either the online boutique or a physical boutique; for the avoidance of doubt, this benefit does not apply to both the first purchase made online and the first purchase made at a physical boutique.
5.2. Exclusions
5.2.1. Points cannot be earned from ineligible transactions, viz. transactions made at the physical boutique located at Jewel; on shipping fees from our online boutique; transactions made on third-party delivery / marketplace platforms, by direct email / chat ordering from the Company, and at other locations / platforms that may be designated by the Company at its sole discretion; on the purchase of Physical Vouchers, Online Gift Cards, and any other value-bearing token as designated by the Company at its sole discretion; on past transactions that occurred before the launch of the Membership Programme.
5.3. Validity
5.3.1. Points are valid for one year from the date that they are earned; unused points expire one year after the month that they were earned. For example, for 100 Points earned on 15 Mar 25 and 88 Points earned on 22 Mar 25, 188 Points (if all are unused) will expire on 1 Apr 26.
5.3.2. Upon expiry, the points shall be forfeited; there will be strictly no extension of the expiry date, nor compensation for the forfeiture, unless otherwise stated.
6. Redeeming Rewards
6.1. Redemption
6.1.1. Rewards and perks of the Membership Programme include vouchers, gifts, treats, savings, and privileges. Rewards are redeemed by the Member using points that he has earned. Perks are given by the Company without the need for points, typically when the Member attains a milestone (e.g. birthday, tier upgrade).
6.1.2. Members may use the rewards and perks at the physical boutiques and online boutique (www.birdsofparadise.sg) of the Brand (except for the physical boutique located at Jewel), subject to availability and to T&C of the rewards and perks.
6.1.3. Rewards and perks may only be used once and in a single redemption / transaction; are not stackable with other offers or promotions (e.g. only one voucher may be used per transaction); are non-replaceable, non-transferrable, and cannot be exchanged for cash or other products; unless otherwise stated.
6.2. Exclusions
6.2.1. Rewards and perks cannot be used at the physical boutique located at Jewel; on third-party delivery / marketplace platforms, on direct email / chat orders from the Company, and on other locations / platforms that may be designated by the Company at its sole discretion; on the purchase of Physical Vouchers, Online Gift Cards, and any other value-bearing token as designated by the Company at its sole discretion; on the purchase of subscription items from the online boutique.
6.3. Validity
6.3.1. Rewards and perks are valid for the period stated on their respective T&C. Upon expiry, the rewards and perks shall be forfeited; there will be strictly no extension of the expiry date, nor compensation for the forfeiture, unless otherwise stated.
7. Cancellation of Membership
7.1. Members may opt out of the Membership Programme at any time by contacting the Company at customercare@birdsofparadise.sg
7.2. The Company reserves the right to close Membership accounts that have not incurred any spending over 365 days.
7.3. The Company reserves the right to remove any Member from the Membership Programme at its sole discretion, without any liability to the removed Member.
7.4. Upon cancelling of membership for any reason, the Member’s existing membership tier, unused Points, and unused rewards will be forfeited.
7.5. In the future event that the membership is successfully re-opened again, the Member’s previous membership tier, unused Points, and unused rewards will not be reinstated.
8. Liability & Dispute Resolution
10.1. The Company is not liable for any loss or damage arising from participation in the Membership Programme and utilisation of the Benefits, including the earning of points and the redemption and use of rewards.
10.2. Any disputes relating to the Membership Programme will be resolved in good faith directly between the Member and the Company; through non-judicial mediation; and failing which in accordance with the laws of Singapore and the exclusive jurisdiction of the courts of Singapore.