Sustainability and Service
In 2023, we marked our 7th anniversary by donating 100% of sales on 29 October to EQUAL. Our team volunteered at Krnsa's Free Meals, supported EQUAL's “Christmas at the Stables” fundraiser, and continued our partnership with Wild Rice. Additionally, in fitting out a new gelato boutique at Mandai, we chose to commit to sustainability by creating tabletops sing upcycled botanical ingredient waste from our gelato kitchen. We continued to strengthen our inclusive employment practices through engaging the job coaches and the community.
Strengthening Our Community Efforts
In 2022, we deepened our commitment to our community by donating 100% of sales from our four gelato boutiques to EQUAL, HealthServe, and Wild Rice. This year, we focused on the overarching theme of well-being, supporting animal-assisted learning, holistic health care for migrant workers, and the magic of theatre. Additionally, we forged partnerships with agencies to hire inclusively and provided training for our staff in creating a more inclusive and accessible workplace. We were also honoured to be named a Champion of Good, a national recognition by the National Volunteer & Philanthropy Centre, which encouraged us to continue our efforts.
Expanding Our Impact
In 2021, we continued to make a positive impact on our community. We committed to training interns from Delta Senior School (APSN), and hiring inclusively, resulting in two students joining our team full-time. We brought gelato and entertainment to migrant workers during the pandemic and maintained our tradition of donating 100% of our birthday weekend sales to EQUAL. Additionally, we inspired other businesses by sharing our community impact framework at Apple’s Creativity for Business series.
Paying It Forward
In 2020, we continued our commitment to community support despite the pandemic. We pledged 100% of our online sales during Singapore’s “Circuit Breaker” to EQUAL and HealthServe. We also rallied local businesses to match public donations, raising $68k for HealthServe. Our tradition of donating 100% of birthday weekend sales to EQUAL continued, and we remained dedicated to making a positive impact.
All Sales Weekend
On the occasion of BOP’s 3rd birthday, we hatched the crazy idea of donating 100% of our sales (not just profits) over our birthday weekend to a community cause. That kicked o a long-term community partnership with EQUAL, a young charity organisation that uses animal-assisted learning to empower youths, people with special needs and the elderly.
Our First Community Project
For our first community project, our crew volunteered to distribute gelato to injured migrant workers at a soup kitchen in Little India run by The Cuff Road Project. We learnt first-hand about the challenges migrant workers face working visibly for us and yet living invisibly amongst us, and this reinforced the raison d’etre for Birds of Paradise Gelato Boutique.
Cultivating Sanctuaries
At Birds of Paradise, our commitment to creating tranquil spaces extends beyond our gelato havens. Since 2016, we were founded with the vision to Make the World A Better Place. Through our community efforts, we nurture sanctuaries of peace, growth, and connection.
Guided by our four branches—Well-being, Sustainability, Empowerment, and Culture, we strive to make a meaningful impact in our community.
Well-Being
Our well-being initiatives focus on improving the mental and physical health of our community. We support our long-term local community partner EQUAL and Krnsa’s Free Meals among others, to promote overall wellness and community support.
Sustainability
We are committed to sustainability and environmental protection by reducing and repurposing waste, using bamboo cups, and encouraging our Bring Your Own (BYO) initiative. Our goal is to foster eco-friendly practices and reduce our environmental footprint.
Empowerment
Our empowerment programs aim to support and uplift diverse groups within our community. We offer internships with Delta Senior School, inclusive hiring for people with special needs, and partnerships with local art groups. We are dedicated to providing opportunities and support for marginalized groups.
Culture
We contribute to the cultural and artistic landscape through meaningful partnerships and events. Our collaborations with local art groups, support for theatre and the arts, and participation in events like #todayatapple enrich our community with cultural and artistic engagement.
